IDENTITY Guidelines
FALL 2024
BRAND Components
Use the Riveon Full Logo in instances referring to the organization. The Logo Mark may be used without typography where the logo is not required/necessary. For example, use the Logo Mark in instances such as social media profiles images or merchandise when the Logotype is used elsewhere. The Riveon Full Logo Mark must be used on all promotional items and corporate stationery items: letterhead, envelopes, business cards, and communications materials. In instances where the Riveon Full Logo Mark is ineffective or not appropriate, the Riveon Logotype may be utilized to represent Riveon.
The Riveon identity system is comprised of:
- The Riveon Logo Mark (waves only)
- The Riveon Logo
- The Riveon Logotype
AREA of Isolation
To create maximum impact, the space around the logo should be free from other text and graphics. The area of isolation is the designated clear space around the logo no matter what size the logo is placed. When placing the logo on any material, the area of isolation must be accommodated. The guides represent this safety area. In any of the versions of the logo, the 1/4 X area of isolation is based on X, which is the height of the logo.
COLOR Application
The distinctive shape of the Riveon logo is further distinguished by its color. Color plays a significant part in shaping the Riveon identity. The color palette consists of two primary colors, PMS 2197 and PMS 2738 and a custom gradient. The preferred reproduction is in matching inks. Swatches should be used for visual match in offset printing and other reflective reproduction techniques. Use the full color treatment of the logo on fields of white whenever possible, as this maximizes the impact of the brand and more effectively supports brand recognition.
The black-and-white logo is used for applications that do not warrant the expense of color reproduction or when convention calls for black-and-white reproduction. In one-color marketing and product literature, the ideal one-color application of the logo is reversed to white, or black.
THUMBNAIL Mark
Thumbnail mark is a significantly smaller version of a regular mark, designed specifically for situations where space is limited, like on a thumbnail, app usage, or small icons, where detail will not be visible, making it partially applicable depending on the context and design of the logo itself.
SMALL SCALE USAGE:
Primarily used when the logo needs to be displayed very small, like in a list of search results or on a small mobile screen.
PARTIAL APPLICABILITY:
To remain recognizable at a tiny size, thumbnail logos often require a simplified design, focusing on the most essential elements of the brand identity.
SIMPLIFIED DESIGN:
Not all logos can be effectively shrunk down to a thumbnail size without losing key details, so careful consideration is needed when designing a logo with thumbnail usage in mind.
PHOTOGRAPHY
Riveon photography utilizes hopeful images of people supporting each other and people looking peaceful and happy. Using an overlay of PMS 2738 creates uniformity among the imagery.
REVERSE Treatment
The white logo is used when color printing/rendering is not appropriate or an option for example watermarks on photos or solid color backgrounds.
USAGE
MINIMUM Size
Compressed mark used for small and where applicable. When significantly reduced, the logo will become illegible. These are the pixel size units we recommend staying within to preserve the quality of the logo.
TYPOGRAPHY
The typographic style relies on only one typeface, Montserrat is used for all content. Different weights of Montserrat can be used for headline and sub-headline applications, body copy and pull quotes. This typeface is to be used for corporate applications such as the letterhead system and business cards, form titles, and signage. In addition, digital and print advertising should utilize the same typeface — except for campaigns.
PRIMARY TYPEFACE
Used in main headlines and subheadlines in copy and in the logo tagline
LOGO Resources
Click here to download a complete logo library